Customer Testimonials Survey 🚀 Survicate

Customer testimonials survey template FAQ

What is the customer testimonials survey template?

The customer testimonials survey template is a tool that helps you collect feedback from your customers that you can then use to create powerful testimonials. It typically includes an NPS question to gauge overall customer satisfaction and an open-ended question that allows customers to provide more detailed feedback about their experiences.

By collecting testimonials from happy customers, you can showcase the unique value of your product or service and build trust and credibility with potential customers. These testimonials can be used in a variety of ways, such as on your website, social media channels, or review platforms. They can also be used to acquire product reviews in an app store, which can help improve your visibility and credibility with potential customers.

Research shows that customers are more likely to trust recommendations from other customers than trust advertising or marketing materials. Using the customer testimonials survey template to collect feedback from happy clients, you can harness the power of social proof to improve sales and grow your business.

What is the purpose of a customer testimonials survey template?

The purpose of our customer testimonials survey template is to help you collect feedback from your customers about their experiences with your product or service.

Our template includes an NPS question, a simple and effective way to measure customer satisfaction, followed by an open-ended question to gather more detailed feedback.

For customers who give a high rating and are considered promoters, we also ask for their consent to publish their testimonials on your website. This is a great way to showcase the positive experiences of your satisfied customers and build trust with potential customers.

At the end of the day, the goal of our customer testimonials survey template is to help you gather feedback and create compelling testimonials that showcase the value of your offering.

Our template can help you improve your customer experience and attract new customers.

How can I use the customer testimonials survey template to improve my business?

There are many ways to use customer testimonials to improve your business. Here are a few ideas:

1. Identify areas for improvement

By gathering feedback from your customers through testimonials, you can identify areas of your product or service that need improvement. This feedback can help you make changes that will improve the overall customer experience.

2. Build trust and credibility

Sharing customer testimonials on your website and social media channels can help build trust and credibility with potential customers. Positive reviews and stories from satisfied customers can help establish your business as a leader in your industry.

3. Provide social proof

Customer testimonials can provide social proof that your product or service is effective and valuable. This can help convince potential customers to choose your offering over competitors.‍

4. Highlight unique selling points

By gathering feedback from your customers, you can identify unique selling points of your product or service that you may not have thought of. This can help you differentiate yourself from competitors and attract new customers

Why do those matter?

The endorsement from happy customers is a powerful lead generator.

Since your prospective customers google clients’ reviews, testimonials not only increase conversions but help search engine optimization.

Sources say that, for some businesses, a great testimonial can be even a more effective lead generator than case studies. You definitely want them available on the web!

Sending out the survey among your clients is an efficient way to determine which customers are happy enough to recommend your product or service. The questions you ask also help respondents write a review.

Some B2B companies assist their clients with the testimonial writing processes by sending them longer customer testimonial surveys. Their surveys include questions that help their customers focus on what is most vital from the business point of view.

What types of questions should be included in a customer testimonials survey template?

Our customer testimonials survey template includes an NPS and an open-ended follow-up question.

The NPS question is a simple and effective way to identify the promoters, while the open-ended question allows customers to provide more detailed feedback about their experiences.

Additionally, our survey template leverages the logic feature to ask promoters for their consent to publish their testimonials on your website.

Depending on your survey settings, you may also want to include a question about the respondent's identity, such as their name and job title.

At Survicate, we understand that every business is unique, which is why our survey templates are customizable. This means you can add or remove questions, alter the wording to fit your brand voice better, and make other changes to create a survey that best suits your business and your audience.

Overall, the key to creating an effective customer testimonials survey template is to ask targeted questions that will help you collect valuable feedback and create compelling testimonials that showcase the unique value of your offering.

What additional follow-up questions can I ask in a customer testimonials survey?

When creating a customer testimonial survey, bear in mind that the purpose of the testimonial is to generate leads. It should help write a testimonial that persuades others to buy.

Here are some example questions you may want to include:

What was it like before you had our product or service?
What significant problem did our product help you sort out?
What have you been able to achieve since using our product or service?
What about our product made you most satisfied?
In your opinion, what is our biggest selling point? What makes us stand out?

For more inspiration - check out our customer testimonial template above!

How often should I conduct a customer testimonials survey?

The frequency of your customer testimonials survey will depend on a number of factors, including the size of your customer base and the type of product or service you offer.

As a general rule, it's a good idea to conduct customer testimonial surveys on a regular basis to keep a pulse on customer satisfaction and gather feedback for potential improvements.

Many businesses find that conducting surveys on a quarterly or bi-annual basis works well. This lets them keep the customer testimonials base varied and up-to-date.

Ultimately, the key is to find a frequency that works for your business and allows you to collect valuable feedback from your customers without overwhelming them with too many surveys.

By regularly collecting feedback through customer testimonials surveys, you can identify areas for improvement, showcase positive experiences, and build trust and credibility with potential customers.

What are some best practices for using customer testimonials?

There are many best practices for using customer testimonials to improve your business. Here are a few key tips:

1. Use testimonials strategically

Be selective about which testimonials you showcase on your website and in marketing materials. Choose testimonials that highlight unique selling points of your product or service and are relevant to your target audience.

2. Showcase a variety of testimonials

Use a mix of text, video, and audio testimonials to showcase the experiences of a variety of customers. This can help you reach a wider audience and provide social proof that your product or service is valuable.

3. Provide context

When sharing testimonials, provide context about the customer's experience and the problem they were trying to solve. This can help potential customers understand the value of your product or service.

4. Make it easy to find and share testimonials

Showcase testimonials prominently on your website and make it easy for customers to share their own experiences. This can help build trust and credibility with potential customers.

Overall, customer testimonials are a powerful tool for improving your business. By using them strategically and providing context, you can attract new customers, improve the customer experience, and establish your business as a leader in your industry.

How to use Survicate’s customer testimonials template?

Survicate is a very intuitive tool. To use the customer testimonial template:

Click the button above the page (next to the template's preview) and sign up with your business email. By doing so, you're signing up for a Flexible account. You can use our tool for free until you collect 100 responses..*

*If you have bigger needs and need a paid account, sign up through our pricing page.

Once you sign up, you’re ready to work on the customer testimonial template. Leave it as-is or modify it to better suit your needs:

Tweak the questions to match your brand tone of voice, add your own questions, make the survey look on-brand. If your survey is on the long side, add the progress bar - seeing how many questions are left will help respondents keep up.

If you’re distributing the survey using a different channel than email and you want to contact some of the survey respondents, configure the survey by connecting it to the CRM you use. This will make the respondents' identities visible to you so that you can get in touch with them about writing reviews.

Optionally, add the collaboration tool (Slack or Microsoft Teams). Integrating Survicate with those tools makes it easier for your team to handle the responses and speeds up the feedback collection process.

Now you're all set. Generate the survey link or a code to embed the survey in an email. Or, trigger the survey in your mobile app if you think it’ll give you higher response rates.

Track the survey progress in the report panel.

Since Survicate gives you real-time access to customer feedback, you can start to analyze results when the campaign is still going. Access the responses in the tool panel or have them delivered to Slack.

With Survicate, collecting client testimonials is far from complex. Feel free to use the customer testimonial template above and start the work today.

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